Privacy Policy
This Privacy Policy describes how MidBikeCrisis (“we”, “us”, “our”) collects, uses, discloses, and protects personal data when you visit or use https://www.midbikecrisis.co.uk/ (the “Website”). It also tells you about your rights under applicable data protection law (e.g. UK GDPR, Data Protection Act 2018) and how you can contact us.
By using the Website, you agree to the collection and use of information in accordance with this Privacy Policy.
Definitions & Interpretation
“Personal Data” means any information relating to an identified or identifiable natural person.
“Users”, “you” or “your” refer to visitors to or users of the Website.
“Data controller” means the entity that determines the purposes and means of processing personal data.
“Data processor” means any entity which processes personal data on behalf of the controller.
In this policy, unless the context requires otherwise:
- The singular includes the plural and vice versa;
- “including” means “including without limitation”;
- Headings are for convenience and do not affect interpretation.
Data Controller
For the purposes of UK GDPR and the Data Protection Act 2018, the data controller is:
MidBikeCrisis
3D Harpings Road, Hull HU5 4JF. United KingdomIf you have any questions or concerns about how we process your personal data, you can contact us at:
Email: hello@midbikecrisis.co.uk
Address:
3D Harpings Road, Hull. HU5 4JF. United KingdomWhat Data We Collect & How
Type / Category Examples How Collected / Source Identity & Contact Data Name, email address, phone number When you fill out a contact form, sign up to a newsletter, or otherwise give us info directly Technical / Usage Data IP address, browser type and version, device, operating system, referral source, pages visited, timestamps Automatically via cookies, logs, analytics tools Communication Data Messages you send via contact forms, feedback, support requests When you communicate with us via the Website or email Marketing & Preference Data Preferences, opt-ins, interests, survey responses When you provide or update preferences Note: If you additionally collect payment data, sensitive (“special category”) data, or other categories, you must explicitly include those in this policy.
Purposes & Legal Basis for Processing
We will only process your personal data where we have a lawful basis to do so. The main lawful bases we rely on include:
- Your consent (e.g. for marketing emails)
- Performance of a contract (e.g. to respond to inquiries, provide services you request)
- Legitimate interests (e.g. improving our Website, security, preventing fraud), provided these do not override your rights
- Compliance with legal obligations (e.g. to retain records required by law)
We use personal data for the following purposes:
- To respond to inquiries, support requests, or communications you submit.
- To send you updates, newsletters, or marketing communications (only if you consent or where permitted by law).
- To administer and maintain the Website (including monitoring, analytics, debugging, performance).
- To improve, customise, and secure our services.
- To comply with legal or regulatory requirements.
Cookies & Tracking Technologies
We use cookies, web beacons, pixels, analytics and similar tracking technologies to collect usage data. These help us:
- Understand how users interact with the Website
- Improve and personalise your experience
- Monitor and detect erroneous or fraudulent activity
We will ask for your consent where required (e.g. non-essential cookies). You can usually block, delete or control cookies via your browser settings. Some features may not function correctly if cookies are disabled.
Sharing & Disclosure of Data
We may share your personal data with:
- Third-party service providers (e.g. hosting, analytics, email services)
- Affiliates or group companies
- Courts, law enforcement, or other authorities where required by law
- Prospective buyers in the event of a merger, sale, or acquisition
International / Cross-Border Transfers
If we transfer your personal data outside the UK or EEA, we will ensure an adequate level of protection, for example via adequacy decisions or standard contractual clauses.
Data Security
We implement appropriate measures to protect your personal data, including:
- Encryption of data in transit (HTTPS/TLS)
- Secure servers, firewalls, access controls
- Regular audits and updates
- Limiting access to only those who need to process data
Data Retention
We will retain your personal data only for as long as is necessary or as required by law. After that, we will securely delete or anonymise it.
Your Rights
Under UK GDPR you have the right to:
- Access your personal data
- Rectify inaccurate or incomplete data
- Request erasure (“right to be forgotten”)
- Restrict processing
- Object to processing
- Request data portability
- Withdraw consent at any time
- Lodge a complaint with the ICO
Children & Minors
Our Website is not intended for children under 13/16. We do not knowingly collect data from children. If you believe we may have collected data from a child, please contact us to delete it.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will post the updated version here with a new “Last updated” date. Your continued use of the Website after changes constitutes acceptance of the updated policy.
Third-Party Links & External Sites
Our Website may contain links to external websites. These have their own privacy policies, which we do not control. We encourage you to read their policies before submitting personal data.
Legal & Regulatory Disclosures
We may disclose your personal data if required by law, regulation, or court order, or to enforce our rights or protect the safety of others.
Governing Law & Jurisdiction
This Privacy Policy and your use of the Website are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.